From Strength to Spotlight: The Economic Power of Latinas

At Enterprising Latinas, we’ve always known that Latina women are part of the backbone of strong, vibrant, and resilient communities. With creativity, determination, and vision, we uplift families, launch businesses, and transform the future of our neighborhoods and industries.

But for far too long, our stories have gone unnoticed.

The ¡Viva Nuestra Voz! A campaign was born to change that—to claim our voices and celebrate who we are from silence to celebration. We're shining a light on the economic contributions of Latinas across Tampa Bay and beyond. Through From Strength to Spotlight: The Economic Power of Latinas, we share the truth about Latina entrepreneurs who are driving growth and innovation across the U.S.

Latinas as Entrepreneurs: Building Dreams, Creating Jobs

Stereotypes have long tried to define us, but the truth is undeniable:

Latinas are among the fastest-growing groups of entrepreneurs in the U.S. We build businesses from the ground up—often with limited resources, but with boundless strength and drive.

Yet, we still face challenges that make success harder to reach:

● Limited access to capital to invest in our businesses and ideas.

● Systemic bias and discrimination.

● Lack of network of support.

Even so, we persist.

Latina-owned businesses are generating income, creating jobs, and driving innovation in industries like food, wellness, fashion, and tech. Even in times of economic uncertainty, our

businesses are proving resilient, creative, and essential.

We are contributing to the economy and it’s time to also become beneficiaries.

It’s Time to Uplift Our Impact

We’ve heard the assumptions—but we know the truth:

● Latinas are not a burden—we are contributors.

● We are part of every industry in our economy.

● We contribute billions in taxes, power key industries, and raise the next generation.

Our story is one of strength, resilience, and economic power.

Now, more than ever, it’s time to amplify it.

Support the Rise of Latina Women

¡Viva Nuestra Voz! is more than a campaign—it’s a movement to raise our voice and life stories to support the future of Latinas in our communities.

When you support Enterprising Latinas, you're investing in women who are ready to rise, lead, and build a better tomorrow.

Your donation provides resources, mentorship, training, and funding opportunities to Latinas who are building businesses, advancing careers, and creating lasting change.

Support us today and help us continue this vital work:

https://www.paypal.com/ncp/payment/SW2JQBJWZ5Y4Y

Car Credit Car Credit and Nuevo en US Partner with Enterprising Latinas At Enterprising Latinas, we believe that economic opportunity is the key to transforming lives and building stronger communities. That’s why we are dedicated to creating pathways for Latina women to thrive—providing them with the resources, skills, and support they need to achieve financial independence and long-term success.

We are committed to breaking these barriers, ensuring that Latinas in Tampa Bay have the tools and support to start businesses, advance their careers, and build a better future for their families. Enterprising Latinas is a Strategic Partner of Nuevo En US (www.nuevoenus.org), an organization whose mission is to help immigrants and the nonprofits that assist them. Nuevo En US and Enterprising Latinas owe a debt of gratitude to Car Credit (www.carcredittampa.com) and its owner, Steve Cuculich, for supporting their efforts to help those that are new to the country.